I’m Rob, a (copy)writer and content marketer. I architect and write content libraries, then I put that content to work turning passersby into lifelong customers.
I create content of all shapes and sizes: landing pages, microcopy, blog posts, case studies, newsletters, lead nurturing campaigns, webinar scripts. Then I surface that content at critical moments in the customer lifecycle. Right person. Right message. Right time.
Writer, Steyer Content (2019-present)
Creating content for Steyer clients, including technical case studies, white papers, drip email campaigns, lead nurture campaigns, one-off emails, and blog posts.
Content Marketer & Head of Email, Poll Everywhere (2016-2019)
Created blog posts, case studies, landing pages, press releases, UI copy and microcopy, and sales collateral in support of Sales and Marketing initiatives
Contributed to the development of the Poll Everywhere brand voice, and enforced brand consistency across all marketing channels
Developed messaging for new product and feature launches, unifying language across all release channels
Regularly edited junior and senior copywriters’ work
Spearheaded marketing automation efforts, reaching 34.52% average open rate and 9.73% average CTR across 114 automated campaigns
Integrated strategic webinar content into the marketing automation cycle, increasing monthly webinar attendance 7x and generating 1000 new signups
Developed lead scoring initiative in collaboration with Sales to strengthen the MQL-to-SQL pipeline
Created targeted lead capture initiatives, connecting topical blog content to relevant lead nurturing campaigns and generating 150 new leads in the first 30 days of operation
Grew a pool of beta testers from to 30k, creating a pool of brand ambassadors and delivering crucial feedback to the Product team
Regular analysis, optimization, and reporting of email performance across all channels and initiatives
Freelance copywriter (2011-2016)
Created blog posts, landing pages, case studies, press releases, and ebooks to convert leads into buyers
Wrote public and private investment profiles for startups featured at Fundable.co
Developed daily articles for DailyRead, a news source for classrooms to discuss current events, with strict adherence to readability according to the Flesch-Kincaid readability scale
- Inbound Marketing Certification — Hubspot Academy
- Email Marketing Certification — Hubspot Academy
- Karaoke King — countless Poll Evians
I had the pleasure of working closely with Rob for a couple of years while he was at Poll Everywhere. If things lined up, I’d be happy to do so again. Rob wrote good copy, tested copy, thought deeply about the customer experience across touch points, and helped everyone at Poll Everywhere understand how it all fit together. No request or feedback was too small or ill received.Robert Graham, Growth Director @ Poll Everywhere
Rob is a thoughtful, process-driven marketer with a big heart. When Rob and I started at Poll Everywhere, the company lacked an email strategy. Rob successfully researched, built, and iterated on such a strategy from the ground up. He is also a clear, versatile writer from emails to blog posts to collateral. Oh, and be sure to ask about his acting career.Maxwell McGee, UXR Coordinator @ InstaPage